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As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.
With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.
About San Quentin 2 Death Row
Lebo Seoheng, advocacy and communications manager at the South African Responsible Gaming Foundation, has been appointed as the ARGN’s president.
Seoheng said the network’s launch comes as Africa’s online gambling market continues to expand, marking stronger player protection and responsible gambling measures increasingly important.
One of the founding members of the ARGN is GamblePause Initiative Africa, founded by Ladipo Abiose Akolade.
About San Quentin 2 Death Row
According to the Commission’s licensing registry, Bet St George surrendered its four gambling licences on 4 September. BresBet surrendered its own licences on the same date.
It is important to stress that the Commission has not published detailed findings or established that breaches occurred. Customers can still access their accounts and withdraw funds. Following the closures the sites still provided messaging about the suspended licences.
Even so, suspension is an unusually forceful intervention.